We're thrilled to announce that Floris Schoenmakers has joined as a partner and co-owner. Schoenmakers, an experienced entrepreneur with a strong background in digital transformation, venture building, and product development, will actively contribute to Eli5's growth in the coming years.
With Floris joining the team, we're is committed to further developing its go-to-market (GTM) activities for its clients and expanding its own investment portfolio. Floris will focus on a crucial but often overlooked part of building new products and services: establishing and structuring effective sales and marketing tactics. The go-to-market process plays a far more significant role than most innovators take into account. Additionally, AI agents can play a key role in assisting and supporting sales and marketing activities. Floris mentioned:
"Ultimately, a product only proves its value when the customer is willing to pay for it. Sales and marketing often receive little attention during innovation and are not systematically addressed, even though they form the core of any organization. Regardless of how good a product or service is, there must be sufficient focus on a smart go-to-market strategy and the generation of stable revenue. With our in-depth technical expertise, we can automate a significant part of the sales and marketing activities within the go-to-market process, which provides a significant advantage when bringing new products and services to market."
Floris is an experienced leader in the tech and product development sector. He has previously led several successful ventures, including the innovation agency oneUp, and multiple startups, with a strong focus on sustainable growth and innovation. With his experience and strategic insight, he aims to enhance Eli5's impact. His vision and expertise align perfectly with Eli5's mission to support companies in developing scalable and profitable digital solutions.
Wes sees the collaboration as a logical step: "With Eli5's growing global client portfolio and the traction within our ventures, Floris is the perfect person to further develop Eli5 alongside myself and co-founder Kishan Chamman. I am very excited to work together in the coming years and take Eli5 to the next level."
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Eli5, along with Noco and Boring Workflows, is part of The Builder Studios ecosystem.
